About Us

Vision

To become a trusted strategic partner accompanying Vietnamese fashion brands on their journey to global markets - elevating the value of Vietnamese fashion on the world stage. FID is building a sustainable growth ecosystem where Vietnamese local brands can increase revenue, expand markets, and assert a distinctive brand identity internationally.

Mission

Drive revenue growth: Deliver comprehensive strategies - including market research, opportunity analysis, and multi-channel marketing campaigns - to build global presence and ensure sustainable sales growth.
Simplify sales & operations: Establish and maintain high-standard operating procedures to optimize performance, streamline sales activities, and ensure efficient distribution to international customers.
Elevate Vietnamese brands: Build a differentiated brand image through creative content strategy, striking visuals, and partnerships with leading KOLs/Influencers to amplify awareness and brand equity worldwide.

Core Values

Global mindset: Solutions oriented to international standards to help brands integrate and compete.
Effective & transparent: Committed to measurable outcomes with transparent processes and reporting.
Long-term partnership: Beyond services - FID becomes a long-term growth partner.
Creative & authentic: Every brand has a unique story; FID helps tell it in the language of global fashion.

team &
capabilities

FID brings together a seasoned team across fashion, eCommerce, and international marketing, combining strategic thinking with deep market insight. Each member contributes strong functional expertise, a spirit of partnership, creativity, and continuous innovation - forming a collective strength that enables FID to execute effectively across every project. With modern management systems and a global partner network, FID has end-to-end capabilities to help Vietnamese brands expand confidently worldwide.

TEAM

At FID, people are the foundation of everything - bridging strategic vision and measurable results. Our specialized teams include:

Brand Strategy Team: market research, brand positioning, and international expansion strategy.
Creative Marketing Team: content development, visual production, campaign execution, and KOL/Influencer partnerships.
Logistics Operations Team: warehouse management, order processing, domestic & international fulfillment under standardized SOPs, ensuring FIFO/FEFO quality and fire-safety compliance.
Technology & Analytics Team: performance optimization, data monitoring, and operational transparency.

CAPABILITIES

FID doesn’t just "do services" - we design and operate end-to-end solutions so brands can scale sustainably, expand their footprint, and integrate globally. Our core capabilities include:

Omnichannel operations: warehouse management, order processing, domestic & international shipping on a centralized dashboard.
Standardized SOPs: SLA assurance for processing speed with transparent operational KPIs.
Global brand development: market research, positioning, and region-fit communication strategies.
Creative marketing: integrated content, visuals, advertising, and KOL collaborations to grow awareness and revenue.
Technology & data: API integrations with CRM/ERP, real-time performance tracking, KPI reporting, and decision support.

Partners